6.5/10
Avatr 11
2025 Suv · ฿2,099,000 – ฿2,899,000 · 6.5/10 avg from 1 review
autolifethailand official
1.2M·4 months ago·
TH
Touring the Changan Booth: Concept Cars and Avatr 11 Royal Edition - Truly Luxurious
พาชมบูธ CHANGAN ทั้งต้นแบบ และ AVATR 11 ROYAL EDITION หรูนะบอกเลย
The Avatr 11 Royal Edition is genuinely luxurious inside with premium materials and captain seats, but the suspension feel still needs tuning for local roads and the brand positioning feels a step too expensive for what it delivers.
First Impressions
Walking up to the Avatr 11 Royal Edition at the booth, the first thing that hits you is the design presence. That front grille redesign with the Avatr lettering looks sharp, and those massive 22-inch wheels with 265/40 rubber give it real road authority. It photographs well and turns heads. The build quality on initial inspection seems solid, and there's an unmistakable attempt to play in the European luxury space.
But here's the thing. Looking premium and feeling premium are two different conversations, and I spent enough time with this car to know the distinction matters.
Design and Exterior
The Royal Edition exterior gets a refreshed front end that distinguishes it from the standard Avatr 11. LED headlights are redesigned, and the overall silhouette remains muscular and proportionate. The piano black trim running along the roofline into the rear spoiler works well visually. At the back, the connected light bar with the Avatr badge centered nicely gives it a modern, clean look.
The 22-inch wheels are a bold choice. They look fantastic but I do wonder about ride comfort implications on rougher surfaces, especially combined with the already firm suspension setup.
Interior and Rear Seat Experience
This is where the Royal Edition earns its name. The interior is draped in deep red Alcantara-like material that genuinely feels luxurious. The dual-screen setup and the 43-inch panoramic display from the Avatr range carry over, and the soft-close doors add that premium touch you'd expect at this level.
The rear captain seats are electrically adjustable and heated, which sounds great on paper. But sitting back there, I was underwhelmed. The seat cushion is too short, and the overall rear space feels tighter than what a luxury buyer would expect. For a vehicle wearing the Royal Edition badge, I wanted to sink into those seats and feel pampered. Instead, I felt like the car was a size too small for the ambition. The standard Avatr 11 with its bench seat feels more honest about what it is.
Driving Experience
I've driven the standard Avatr 11 previously, and the Royal Edition shares the same mechanical bones: all-wheel drive, air suspension, and strong electric motors. The air suspension rides firm and tight, which gives confidence in corners but doesn't deliver the plush, wafting ride you'd want from something marketed as royal luxury.
The suspension still carries a distinctly Chinese car character. It needs proper tuning for local road surfaces, which tend to be rougher and more varied than what this setup seems calibrated for. With over 600 km of range per charge, the powertrain side is sorted. It's the chassis refinement that needs attention.
Brand and Competition
Here's the elephant in the room. Avatr is positioning itself as a premium luxury EV brand, but premium has to extend beyond the product. Showrooms, after-sales service, and brand trust all need to match the luxury promise. European brands are dropping into this segment aggressively, and they bring decades of established prestige.
The Avatr 11 Royal Edition has the equipment to compete, but the brand hasn't earned its seat at the luxury table yet. That's not a fatal flaw, but it means the whole ownership experience needs to be exceptional to justify the positioning.
Final Verdict
The Avatr 11 Royal Edition is the most luxurious Chinese EV I've sat in. The interior design, the materials, the tech are all legitimately impressive. But the rear seats disappoint for a luxury flagship, the suspension needs recalibration for local conditions, and the brand itself is still building credibility.
If Avatr can refine the ride quality and establish genuine premium service standards, they have something special here. Right now, it's a beautiful product searching for the complete premium ecosystem it deserves.
Pros
- Interior materials and design are genuinely luxurious
- Captain seats with electric adjustment in Royal Edition
- Soft-close doors standard
- Panoramic glass roof included
- 360-degree camera available
- Large 22-inch wheels with serious road presence
- Over 600 km range on a single charge
- All-wheel drive with air suspension
Cons
- Suspension tuning doesn't suit local roads well
- Rear seat feels smaller than expected for a premium car
- Brand still unproven in the luxury segment
- Positioned expensively against European EV competitors
- Rear seat cushion is too short for true luxury comfort
- Still carries a noticeably Chinese car feel despite premium aspirations
Verdict
“The Avatr 11 Royal Edition is a genuinely luxurious product that impresses on first contact, but the suspension needs work and the brand still has to earn its premium positioning. If you value cutting-edge Chinese luxury tech, it's worth a look, but wait for the brand to mature.”